Of course, there are many books on product development, innovation and customer experience, but we value these particular books. We think that you’ll find them useful as well, providing further insight and adding to your expertise in this fascinating space.
|Blue Ocean Strategy||W. Chan Kim, Renee Mauborgne||www.blueoceanstrategy.com|
|The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail||Clayton Christensen||www.claytonchristensen.com/books/the-innovators-dilemma/|
|The Ten Principles Behind Great Customer Experiences||Matt Watkinson||www.matt-watkinson.com|
|The Toyota Way||Jeffrey K. Liker||www.jeffliker.com/#!books/cpbu|
|The Lean Startup||Eric Ries||http://theleanstartup.com|
|The Lean Product Playbook||Dan Olsen||www.leanproductplaybook.com|
|Running Lean||Ash Maurya||http://leanstack.com/running-lean-book/|
|The Four Steps to the Epiphany||Steve Blank||http://steveblank.com|
|Business Model Generation||Alex Osterwalder, Yves Pigneur, Greg Bernada, Alan Smith||www.businessmodelgeneration.com|
|Value Proposition Design||Ales Osterwalder, Yves Pigneur||www.strategyzer.com/books/value-proposition-design|
Jeroen Visser is an expert in Customer Experience with extensive experience in New Product Development. He is a founding director of CX NPD.