Of course, there are many books on product development, innovation and customer experience, but we value these particular books. We think that you’ll find them useful as well, providing further insight and adding to your expertise in this fascinating space.


Blue Ocean Strategy W. Chan Kim, Renee Mauborgne www.blueoceanstrategy.com
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail Clayton Christensen www.claytonchristensen.com/books/the-innovators-dilemma/
The Ten Principles Behind Great Customer Experiences Matt Watkinson www.matt-watkinson.com
The Toyota Way Jeffrey K. Liker www.jeffliker.com/#!books/cpbu
The Lean Startup Eric Ries http://theleanstartup.com
The Lean Product Playbook Dan Olsen www.leanproductplaybook.com
Running Lean Ash Maurya http://leanstack.com/running-lean-book/
The Four Steps to the Epiphany Steve Blank http://steveblank.com
Business Model Generation Alex Osterwalder, Yves Pigneur, Greg Bernada, Alan Smith www.businessmodelgeneration.com
Value Proposition Design Ales Osterwalder, Yves Pigneur www.strategyzer.com/books/value-proposition-design